Several reasons contribute to a failure of an organisation's digital transformation , but some of the most common factors that make it a success include:

1. 1. Clear direction and leadership: Without a clear vision and strategy for digital transformation, it can be difficult to align efforts and resources towards common goals. Additionally, without strong leadership to drive the transformation and remove obstacles, progress can be slow and disjointed.
    
2. 2. Eliminate resistance to change: Employees may be skeptical of new technologies or processes and may be unwilling to change established ways of working. This can make it difficult to implement new digital technologies and processes.
    
3. 3. Embrace simplicity: Integrating new technologies and processes into existing systems and infrastructure can be a difficult and time-consuming process, especially when dealing with large amounts of data and multiple stakeholders. Additionally, organizations may struggle to keep pace with the rapid changes in technology and adapt to new developments.
    
4. 4. Effective communication and collaboration: Without clear and effective communication, it can be difficult to build buy-in and support for the change across the organization, and without collaboration, it can be difficult to share ideas and coordinate efforts. 
    
5. 5. Sufficient funding or budget allocation: Digital transformation projects often require significant investment of time and resources. Without enough funding, the project may not be able to sustain itself, or deliver expected outcomes. 
    
6. 6. Develop an agile mindset: A rigid and bureaucratic culture can be a big barrier for digital transformation, and make it hard to test and implement new solutions in a timely fashion.
    
7. 7. Focus on customer needs: Digital transformation should be driven by customer needs, but sometimes organizations are too focused on internal goals and technologies and not enough on meeting customer needs, this will lead to projects that are not aligned with the market needs and may fail as a result.
    
8. 8. Promote user engagement and adoption: Even with the right technology, the success of digital transformation relies on the active use and engagement of the people who will be using it.
    
9. 9. Measuring or monitoring progress: Without proper measurement and monitoring, it can be difficult to understand the impact of the digital transformation and to adjust as needed.
    
10. 10. Remove fear of failure: As transformations progress, several decisions need to be made with little flexibility and time. Developing a culture where failure is accepted and learning is promoted enables the ground-level team to feel empowered, take decisions, and implement corrective actions quickly. Its builds a dynamic culture where change is adopted and enabled with speed.